BEST SELLING AUTHOR
GREGORY LANDSMAN PhD
GLOBAL BEAUTY & WELLNESS EXPERT
I believe in the equality of beauty
That no-one is better than who we are
And in the same breath, no-one is less
In this truth lies our hope and freedom
To live a good life.
Faith Lifting Prayers
​More than thirty years ago, when I was in my early thirties, I wrote The Balance of Beauty Explodes the Body Myth. At the time, I didn’t fully realize it, but the seeds of that book were sown in the soil of my own struggles and triumphs. Growing up in Apartheid South Africa, I learned the pain of rejection and endured daily beatings simply for being different. The scars of those moments stayed with me, shaping the way I saw myself and the world.
The mirror sees what the mind and heart are full of.
Later, my career in the fashion and beauty industry presented a striking contrast. Suddenly, I was celebrated and embraced—not for who I was, but for how I looked. I was the same person in both experiences, yet the world treated me so differently. This contradiction led me to an essential truth: that real beauty is not about what we see in the mirror, but about the strength, grace, and humanity we carry within us.
When everyone includes themselves in the truth of beauty, the world becomes a more beautiful place.
And from these opposing experiences, I came to understand a profound balance – that it is important to care for our outer selves and strive to be the best version of who we are at every age.
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​When we live this truth, we transcend the narrow ideals of what beauty is supposed to look like and embrace what it feels like.
Our greatest beauty lies in our humanity—in how we treat others, the kindness we share, and the courage to be unapologetically ourselves.
Beauty is not a crown bestowed by society or a privilege reserved for the chosen few. Beauty is the birthright of us all. It is in the laugh lines etched by years of joy, in the scars that speak of battles fought and survived, and in the eyes that shine with dreams yet to be fulfilled. No one stands higher or lower on the scale of worth, for no one is greater than who we are, and no one is less.
When we stand together in the truth of beauty we remind ourselves and each other that our value is not defined by our appearance, but by our actions and our hearts.
Let us celebrate the beauty in diversity, the beauty in authenticity and the beauty in simply being ourselves.
In this truth lies our hope and our freedom. Freedom to live a life where we no longer measure ourselves against the impossible standards of perfection, but instead embrace the unrepeatable masterpiece that each of us is. Freedom to see others not as competitors in some imagined race, but as reflections of the same humanity that beats in our own hearts.
In this truth, we are all equal—each of us radiating a unique light.
Choosing self acceptance isn't easy. It takes courage. Courage to look in the mirror and say I am enough. Courage to stand in your truth when the world tells you to conform. Courage to love yourself in a culture that profits from your self doubt.
True beauty transcends masculinity or femininity—it resides in our shared humanity and the divine uniqueness each of us brings to the world. It is not defined by age, gender, or perfection. It is found in the way we live, in the light we bring to the world, and in the courage to be authentic. It is the divine balance of our differences and the shared humanity that connects us all.
Beauty is not about masculinity or femininity
It is about humanity and the divine differences
We all bring to the world.
In all my work, I carry this truth as a guiding principle. When we let go of the need to look a certain way to feel valued, we free ourselves. We begin to live with peace and joy, embracing our imperfections and celebrating our individuality. As living a beautiful life isn't about abandoning self care, but expanding self love. It is about living in harmony with all aspects of who we are. And when we do this, something extraordinary happens: we don’t just look our best; we feel our best.
Beauty comes in all forms, colours, shapes and sizes.
When we can accept this truth
We will no longer hurt ourselves and each other
For the simple things that make us human.
This is the beauty that transforms lives—not just ours, but the lives of those around us. It is a beauty that does not fade with time but grows richer with every moment we choose to live authentically. It is the balance of body and soul, of self-care and self-acceptance, of humanity and grace. And in this balance, we find the freedom to simply be—radiant, whole, and undeniably beautiful.
Beauty is you, exactly as you are.
When we redefine beauty everyone is included - the young, the old, the tall, the short, the differently abled, the imperfectly perfect you and me.
Because beauty is not a single shade, shape or standard.
It is as diverse as humanity itself.
I distilled truth into a philosophy using the acronym “BEAUTY,” a reminder that real beauty begins with self-care and self-acceptance. It invites us to honour the fragility of the human body while embracing the strength of the human spirit. It reminds us that beauty exists in every stage of life, at every age and in every person.
THE EQUALITY OF BEAUTY...​
B Balance - a balance of inner virtues that radiate outwardly and shapes our beauty and our lives.
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E Enthusiasm - to show enthusiasm for who we are and all aspects of ourselves.
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A Acceptance - accepting ourselves as a whole without isolating or fragmenting beauty to certain physical characteristics.
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U Understanding - we were born whole and beautiful and along the way, educated to doubt it. But if we have the ability to create insecurity, we have the ability to eliminate it.
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T Trust - learning to trust in who we are and value what we represent in the world.
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Y You are beautiful for no other reason than you are human, and have what it takes to create the life and love you know you deserve...and to never settle for anything less.
Gregory Landsman
THE GREGORY LANDSMAN B.E.A.U.T.Y. MANIFESTO
A Ritual for Skin, Soul, and Self
Today, I return to myself.
Not to a younger version, not to a perfect image,
But to the quiet, powerful beauty that lives in my bones.
I will live with BALANCE,
Honouring the rhythm of my body,
Feeding it gently, hydrating it deeply,
Resting when it needs rest, moving when it needs motion.
Because true beauty lives in harmony, not hustle.
I will greet this day with ENTHUSIASM,
Not for flawless skin, but for a radiant life.
For the joy in nourishing what I already have,
And for the glow that comes from laughter, breath, and purpose.
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I will walk in ACCEPTANCE,
Of the lines, the softness, the changes.
They are not flaws. They are the story of a person who has lived, loved, lost, risen, and become.
My reflection is not something to fix, it is someone to honour.
I will choose UNDERSTANDING,
For my body’s wisdom, my skin’s signals,
And my heart’s longing to feel whole, not hidden.
I will not silence my needs with shame.
I will meet them with nourishment.
I will practice TRUST,
In the slow magic of real care,
In the regenerative power of nature and time,
And in my body’s ability to restore, rebalance, and glow again.
Because I am not broken, I am becoming.
And above all, I will remember:
Beauty begins with YOU.
Not with products.
Not with procedures.
But with the way you choose to see yourself.
So I choose to see myself through kind eyes. I choose to touch my skin with reverence.
And I choose to live today in a body that is not perfect, but is powerfully, beautifully, mine.
